Communication as governance: rethinking the relationship

Communication is not an afterthought to governance. It is part of governance, and it should be built into the design of institutions and reforms.

Institutions are accountable to the public, and the public can only hold them to account if it knows what they are doing. Clear, timely and honest communication is therefore not public relations. It is a duty.

What this means in practice

• Communication responsibilities are written into governance frameworks and charters.
• Boards receive communication advice alongside legal and financial advice.
• Major decisions are accompanied by a public explanation of the reasons behind them.
• Institutions report on commitments made, including those not yet met.

When communication is treated as part of governance, credibility becomes a result of how an institution is run, rather than a message it tries to project.